Highly Flexible Engagement Automation with Cloud

Today Webinfinity announces significant new functionality for its engagement automation engine included in its Summer 2019 release.  Now Webinfinity users will be able to connect, sync and add engagement-specific intelligence to content from 18 different cloud storage systems through the Webinfinity engine.

“Webinfinity is focused on driving engagement across extended enterprise user ecosystems,” commented James Hodgkinson, Webinfinity CEO.  “Webinfinity’s Storage Connector enables us to deliver relevant experiences to users through the application of our engagement intelligence in conjunction with pre-built, in-app integration to existing cloud storage services. It completely expands the engagement horizon and adds significant flexibility for our users.” 

The Webinfinity Storage Connector enables enterprise users to access their files in almost any popular cloud content storage systems including SharePoint Online, Adobe Experience Manager, Dropbox, OneDrive, Google Drive, Box, Dropbox, and many more.  Webinfinity creates and stores the engagement metadata about the content assets kept in these systems enabling the source assets to be seamlessly delivered to the user based on specific audience rules, content and user types, roles and relationships, and keyword search terms.  The Webinfinity Storage Connector automatically syncs with content updates in these various systems so that the most up-to-date asset is available in Webinfinity.

“The Storage Connector enables enterprises to focus on content engagement as separate from content storage,” continues Hodgkinson.  “The Connector enables a new class of cross-enterprise content services designed to drive personalized and intelligent engagement at scale.”

According to a 2018 AIIM study1, over 50% of enterprises today have content stored in 3 or more enterprise content systems.  Also, largely due to the rise in the number of options for cloud content storage, 54% of content remains outside of these enterprise-controlled systems. Many of these content repositories are department or business unit created. However, the content in these systems is critical to drive engagement, particularly for external partners, customers and suppliers.  The Webinfinity Storage Connector frees enterprises from the cost and risk of ensuring content is in the right place. It enables organizations to continue to utilize their existing structure, while increasing engagement for the assets contained throughout the organization.